Tag: programmatic buying

The next step for programmatic buying is beyond the digital world into other media types, like television and radio. Here ...

In May this year, the annual DoubleClick Executive Summit took place in Johannesburg in partnership with Google. Key speakers addressed ...

Online advertising and the myriad of variables that fall under its umbrella is constantly changing - what is on trend ...

Digital has been a buzzword in the advertising fraternity for some time now. A fair portion of adspend is being ...

The buzzword making the rounds for a long time has been programmatic, introducing technology to make ad buying easier, quicker ...

Clients bringing their digital buying in-house, and excluding an agency entirely, is nothing new; in fact it is a debate ...