The rise of programmatic buying: Digital, TV, radio and beyond
The next step for programmatic buying is beyond the digital world into other media types, like television and radio. Here ...
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Tag: programmatic buying
People, data and technology the recipe for programmatic success
In May this year, the annual DoubleClick Executive Summit took place in Johannesburg in partnership with Google. Key speakers addressed ...
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What the heck is Programmatic Guaranteed and why does it matter?
Online advertising and the myriad of variables that fall under its umbrella is constantly changing - what is on trend ...
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Advertising vs adtech – is there a difference?
Digital has been a buzzword in the advertising fraternity for some time now. A fair portion of adspend is being ...
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Addressable media: A step up from programmatic buying
The buzzword making the rounds for a long time has been programmatic, introducing technology to make ad buying easier, quicker ...
Read more![In-house or outsourced buying: SA media agencies debate issue [part one]](https://themediaonline.co.za/wp-content/uploads/2017/03/binary-1327512__340.jpg)
In-house or outsourced buying: SA media agencies debate issue [part one]
Clients bringing their digital buying in-house, and excluding an agency entirely, is nothing new; in fact it is a debate ...
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