Digital marketing agencies need to tap into offline data to elevate performance for their clients
Digital marketers can no longer merely be the people who load and optimise ads across programmatic ad platforms - they ...
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Tag: programmatic
New programmatic DOOH standards established by ad tech leaders
Six leading digital out of home (DOOH) technology platforms have partnered to bring standardisation to digital-out-of-home venue data and help ...
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A first to market: Cyber Monday radio and digital media auction in SA
Mediamark, with its media brand partners, will be running a first of its kind 'silent' auction on Cyber Monday, 30 ...
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pDOOH comes of age
Programmatic digital out-of-home advertising is revolutionising the way we advertise outdoors. You’ll never look at a billboard the same way ...
Read moreTake a drive towards a programmatic DOOH ‘pDOOH’ future
Programmatic digital out of home or 'pDOOH' continues to be the potential Holy Grail for many media agencies, media owners, ...
Read moreProgrammatic display is dead, or is it?
As an industry we love absolute claims about what is in and what is out, but to truly understand the ...
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