The web is not a stand-alone channel for big brand advertisers. Could it become so again? Yes. Brands could find a way to be innovative online if they are willing to spend the money. Read more
Digital out of home (DOOH) is thriving, with global spending on track to reach $23 billion by 2023 – a figure the market will likely surpass with its transition to programmatic already under... Read more
The Media Online's weekly round-up of need-to-know global media stories. Read more
Two days spent at the world’s largest conference on programmatic advertising gave fascinating insights into how US online publishers are utilising data and selling inventory programmatically... Read more
The Mobile Marketing Association has released a white paper addressing the most prominent problems facing agencies, publishers and brands today: brand safety, ad fraud and viewability. Read more
Awareness about ad fraud in South Africa is growing and more clients are starting to take note, but it is still a big problem globally. Read more
