With data and automation playing a key role in modern media agencies, has media planning lost its human connection? Read more
Measurement is a huge problem that is holding back linear TV advertisers from advertising on connected TV (CTV). Read more
What would the industry do if it heard almost a fourth of Nielsen’s panel were bots: frauds, robotic fictions, not real people? Don’t worry. It’s a rhetorical question. Nielsen does NOT have... Read more
The local digital advertising space is awash with numbers since the advent of new social media and mobile marketing platforms that lend themselves to rich reporting. Read more
Overall estimates of fraud vary widely, but even the most conservative put the money involved worldwide well into the billions annually. Estimates vary from $6.5 billion to $23 billion. Read more
Digital transformation consultancy Hoorah Digital has rebranded, bringing a new look logo, strategic approach to work and award-winning work. Read more
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