Tag: programmatic

Marketers are well aware of the need to rapidly adopt AI across almost all aspects of their work spectrum, with ...

As digital marketing grows more sophisticated, the balance between insightful tracking and protecting user privacy has become a critical challenge. ...

The modern online advertising marketplace is meant to solve one problem: match the high volume of advertisements with the large ...

Dentsu Performance Media was launched in August 2021 as a specialised unit with the service delivery arm of dentsu SA.

However we go forward, and with whatever new suppliers, I hope that we attack some of the real, low-hanging fruit ...

For businesses new to Google Ads, a lack of knowledge and experience means that many SMME owners are unsure of ...