The very mention of influencer marketing makes advertisers think of celebrities purely on a micro and macro level. But let’s get back to some every day heroes – the nano influencers. Read more
'Twitter considering subscription service.' The question is, what could they offer that would make us spend money on tweets, and where will it leave our advertising audience? Read more
Anzu, the global advertising platform dedicated to gaming, has announced $9 million in new funding, including from WPP and the Sony Investment Fund. Read more
A formidable team of SA’s most experienced marketers and industry leaders have joined forces to create martech advisory service, Carbon 1. Read more
Digital marketers can no longer merely be the people who load and optimise ads across programmatic ad platforms - they must also understand the customer metrics that drive the profitability... Read more
Six leading digital out of home (DOOH) technology platforms have partnered to bring standardisation to digital-out-of-home venue data and help drive programmatic DOOH forward. Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.