However we go forward, and with whatever new suppliers, I hope that we attack some of the real, low-hanging fruit in the gaps in today’s TV ad measurement. Content versus ad ratings should b... Read more
For businesses new to Google Ads, a lack of knowledge and experience means that many SMME owners are unsure of how much to spend on the platform. Read more
One of the biggest advantages of this medium is its ability to run hugely impactful ads on premium digital sites with relevance and flexibility. Read more
Now, more than ever, there is a clear demand for responsible and accountable spending on advertising, with insightful and attributable reporting. Read more
The very mention of influencer marketing makes advertisers think of celebrities purely on a micro and macro level. But let’s get back to some every day heroes – the nano influencers. Read more
'Twitter considering subscription service.' The question is, what could they offer that would make us spend money on tweets, and where will it leave our advertising audience? Read more
