One of the biggest advantages of this medium is its ability to run hugely impactful ads on premium digital sites with relevance and flexibility. Read more
Now, more than ever, there is a clear demand for responsible and accountable spending on advertising, with insightful and attributable reporting. Read more
The very mention of influencer marketing makes advertisers think of celebrities purely on a micro and macro level. But let’s get back to some every day heroes – the nano influencers. Read more
'Twitter considering subscription service.' The question is, what could they offer that would make us spend money on tweets, and where will it leave our advertising audience? Read more
Anzu, the global advertising platform dedicated to gaming, has announced $9 million in new funding, including from WPP and the Sony Investment Fund. Read more
A formidable team of SA’s most experienced marketers and industry leaders have joined forces to create martech advisory service, Carbon 1. Read more
