Advertisers desperately need to reach young video viewers, but can’t find them at scale on TV because their screen time is spent playing premium video games. Read more
For the most part, digital-born approaches can only make the TV ad world better. Read more
Primedia Broadcasting has partnered with global AI company, Veritone Inc, to demonstrate the impact of radio advertising on online activity at scale. Read more
With data and automation playing a key role in modern media agencies, has media planning lost its human connection? Read more
Measurement is a huge problem that is holding back linear TV advertisers from advertising on connected TV (CTV). Read more
What would the industry do if it heard almost a fourth of Nielsen’s panel were bots: frauds, robotic fictions, not real people? Don’t worry. It’s a rhetorical question. Nielsen does NOT have... Read more
