Programmatic digital out of home or 'pDOOH' continues to be the potential Holy Grail for many media agencies, media owners, and ad tech suppliers. Read more
As an industry we love absolute claims about what is in and what is out, but to truly understand the future of programmatic we need to understand what it has evolved from in order to anticip... Read more
Digital audio advertising in 2019 made some significant inroads in the South African market, and 2020 will be no exception. We’ll see this audio format accelerate even more. Read more
Advertisers desperately need to reach young video viewers, but can’t find them at scale on TV because their screen time is spent playing premium video games. Read more
For the most part, digital-born approaches can only make the TV ad world better. Read more
Primedia Broadcasting has partnered with global AI company, Veritone Inc, to demonstrate the impact of radio advertising on online activity at scale. Read more
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