A wise old lady once told me, ‘Allen, change always remains constant’. She spoke about how in her time, the world had fewer resources, more conflict, poorer relationships and grew further aw... Read more
The Media Online's weekly round-up of need-to-know global media stories. Read more
365 Digital’s inaugural Ad Tech Masterclass event this week offered some fascinating insights. Here are the key takeaways. Read more
One of the biggest challenges to mobile advertising is the universal lack of standard/agreed definitions around mobile ‘viewability'. South African agencies and publishers weigh in. Read more
The web is not a stand-alone channel for big brand advertisers. Could it become so again? Yes. Brands could find a way to be innovative online if they are willing to spend the money. Read more
Digital out of home (DOOH) is thriving, with global spending on track to reach $23 billion by 2023 – a figure the market will likely surpass with its transition to programmatic already under... Read more
