Six leading digital out of home (DOOH) technology platforms have partnered to bring standardisation to digital-out-of-home venue data and help drive programmatic DOOH forward. Read more
Mediamark, with its media brand partners, will be running a first of its kind 'silent' auction on Cyber Monday, 30 November 2020. Read more
Programmatic digital out-of-home advertising is revolutionising the way we advertise outdoors. You’ll never look at a billboard the same way again. Read more
Programmatic digital out of home or 'pDOOH' continues to be the potential Holy Grail for many media agencies, media owners, and ad tech suppliers. Read more
As an industry we love absolute claims about what is in and what is out, but to truly understand the future of programmatic we need to understand what it has evolved from in order to anticip... Read more
Digital audio advertising in 2019 made some significant inroads in the South African market, and 2020 will be no exception. We’ll see this audio format accelerate even more. Read more
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