The impact of AI influencer platforms on the PR business
It is a known truth that traditional advertising has seen a considerable decline, while social media continues to dominate. This ...
Read more
Tag: public relations
Why our social constructions matter and influence advertising
June is that time of the year when brands and their agencies embark on a month-long activation celebrating the LGBTQQIAAP+ ...
Read more
Four crucial misconceptions about workplace social media policy
According to EnterpriseAppToday, a significant portion (77%) of workers engage in social media activities during work hours.
Read more
Crocodile tears and other stories from the front line
This month I decided to do a little research; a sentiment comparison between the big auditing firms in South Africa, ...
Read more
New-school ad creators in a world of digital innovation, technology and content creation
The digital innovation train is moving fast on its tracks with no signs of slowing down, even in 2023.
Read more
Lessons from the newsroom for PR consultants
It's essential for PR consultants to have a deep understanding of how newsrooms operate, so they can effectively assist their ...
Read more
