How to write a perfect press release to achieve great media traction
Distributing a press release to a generic media contact list without selecting the relevant industry media, you might miss the ...
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Tag: public relations
For traditional PR firms, the transition to digital is long overdue
Digital PR is simply the evolution of what has until now been known as 'traditional' PR. The time when there ...
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#MediaEntrepreneur: The ‘queen of PR’ gives golden advice
Mahlodi Legodi is the founder of FR Communications, which stands for 'Fellow Royals'. Why not, when she is the 'queen ...
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The path to growth for agencies in the age of digital
Technological changes do not change the essential value of communications. It provides more tools of unlocking this value.
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The power of the pack: Women lead in communications sector
The success of women should be celebrated, not just on Women’s Day but on every other day. The contribution they ...
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Advice to PRs: Don’t send bland or brand-bludgeoning press releases
The editors of three of Media24’s top news brands explain how to tell brand and corporate stories effectively.
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