Tag: public relations

We all know the adage that bad news travels fast. But in today’s digital era, bad news travels at lightning ...

Whether you like it or not, AVE (advertising value equivalency) remains a popular way of showing how much value you ...

The term ‘traditional PR’ should be scrapped from the industry’s language. If you’re saying you are doing anything ‘traditional’ now, ...

With a growing range of plant-based and meat-alternatives on the market and increasing interest among meat-eaters to engage in this ...

It used to be that journalism was the stronger player in the relationship, but now as a result of cuts ...

Much of what was learned in 2020 will continue to shape the communications landscape in 2021 and beyond. I urge ...