Are you thinking of studying public relations?
In simple terms, a PR professional is an ‘image or reputational shaper’, our business role is to generate positive publicity ...
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Tag: public relations
Africa needs to take control of how Africa’s stories are told
As communications professionals, one of our many roles is to use various communication tools to relay or share news and ...
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How to write a perfect press release to achieve great media traction
Distributing a press release to a generic media contact list without selecting the relevant industry media, you might miss the ...
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For traditional PR firms, the transition to digital is long overdue
Digital PR is simply the evolution of what has until now been known as 'traditional' PR. The time when there ...
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#MediaEntrepreneur: The ‘queen of PR’ gives golden advice
Mahlodi Legodi is the founder of FR Communications, which stands for 'Fellow Royals'. Why not, when she is the 'queen ...
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The path to growth for agencies in the age of digital
Technological changes do not change the essential value of communications. It provides more tools of unlocking this value.
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