2020 vision – a brand’s guide to surviving the new year
In 2020 we will face new challenges as well as the same old ones. Brands will want to generate buzz, ...
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Tag: public relations
A right royal mess: Even princes are poor at PR
One of the most shockingly bad public relations case histories ever developed over the past few days courtesy of Britain’s ...
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Why partnership is key to successful cross-platform brand elevation
The aim is to work closely with trusted clients to identify real-world commercial problems, and to test digital solutions to ...
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Media meet and greets: The ‘human’ element of media relations
All too often business executives do not get to interact with editors and journalists on a more senior level and ...
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A sizeable communications group born of the digital era
A merger between Duke Advertising, Mark 1 Media and Positive Dialogue, has been announced creating the 'only sizeable South African ...
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Key tech trends for media practitioners in today’s world
Artificial intelligence, virtual reality, and voice are some of the key tech trends that will shift the media industry in ...
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