PR 2020: Brand awareness or coverage call girl?
Ivy Lee, the de facto inventor of PR, admitted later that he had never been able to find a satisfactory ...
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Tag: public relations
#MediaEntrepreneur: Be resilient, believe in yourself and the company you are building
Meet our first media entrepreneur of 2020, Khanyi Magubane, founder of Zinokwanda Media and Communications.
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2020 vision – a brand’s guide to surviving the new year
In 2020 we will face new challenges as well as the same old ones. Brands will want to generate buzz, ...
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A right royal mess: Even princes are poor at PR
One of the most shockingly bad public relations case histories ever developed over the past few days courtesy of Britain’s ...
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Why partnership is key to successful cross-platform brand elevation
The aim is to work closely with trusted clients to identify real-world commercial problems, and to test digital solutions to ...
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Media meet and greets: The ‘human’ element of media relations
All too often business executives do not get to interact with editors and journalists on a more senior level and ...
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