Public relations is seen as a ‘nice-to-have’ as opposed to a fundamental business requirement in today’s society driven by reputation. The reality is, reputation is a company’s biggest asset... Read more
In the last five years, I’ve witnessed pivotal moments and historical events occur in South Africa including the hosting of the 2010 World Cup soccer tournament, the headway of democratic pr... Read more
Newsrooms are losing experienced journalists due to economic pressures, as media companies battle to contain costs. This is leading to more junior journalists being employed, who often do no... Read more
You have a really interesting client story to tell the news media. It’s the biggest… It’s unique… It’s never been done before… And it’s a good news story… So why is no-one intere... Read more
OPINION: Evelyn John Holzhausen moved from being a top newspaper editor to a sought-after PR. He writes about the dynamic tension between these two sides of media. More years ago than... Read more
Fortunately there are PR folk who understand what the media needs, but there are so many more who don’t. Peta Krost Maunder vents her frustration at those who don’t. As another press release... Read more
