An unmissable event for analysis ninjas, reporting squirrels and curious marketers alike
The new PAMS 4 WAY FUSION contains an unprecedented 953 909 612 data points, making it an essential tool for ...
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Tag: Publisher Research Council
How do you measure a year like 2020 in media?
Despite all the setbacks in 2020 for TV planners, those clients with a high portion of their media spend allocated ...
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True reflection of South Africa’s top income earners in PAMS2019
Until now media researchers have estimated the value of South Africa’s top income group. The PRC used actual SARS data ...
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The ‘Netflixification’ of on-screen reading habits
Digital reader subscription models utilise data science for relevance. Meanwhile, reader appetite for quality content is growing.
Read moreDetailsPAMS 2019 reveals a number of firsts for South Africa’s media research industry
The Publisher Audience Measurement Survey 2019 results, released last week, came at a time where trust in media brands has ...
Read moreDetailsRIP Piet Greyling, an ‘authentic, down-to-earth gentleman’
Executive director and CEO of Caxton and CTP Publishers and Printers’ newspaper division, Piet Greyling, lost his battle against leukemia ...
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