For advertisers, it could be pretty important to know that of 25 599 economically active South Africans living in households bringing in over R25 ooo a month, 58% prefer reading, ranking it... Read more
Only a third of South Africans have read a newspaper or magazine in the past month. That was one of the print findings to emerge from the Establishment Survey (ES). While this may seem bad f... Read more
Along with the new Establishment Survey came an important new socio-economic segmentation system designed to replace Living Standard Measures (LSMs), the SEMs. Michael Bratt found out more.... Read more
The difference between ‘reader research’ and ‘readership research’ (a term the Publisher Research Council has adopted) is “subtle but crucial”. Research consultant to the PRC, Peter La... Read more
The publishing industry has now embraced the need to start measuring people’s reading behaviour as communication gestalt. The media research industry in South Africa is sailing in uncharted... Read more
In 2016, the media research space saw some major movements, both positive and negative. Michael Bratt takes a look at how they will impact on 2017. The downward spiral of the South African A... Read more
