Fusion in media research has arrived in South Africa, through a partnership between Nielsen Africa and the Publisher Research Council. Read more
After a lengthy void in consumer and brand research in South Africa, after the demise of AMPS, there are now two competing, almost identical data-sets. Read more
Flooding, the high frequency readers vs average issue readers ratio, and a 12-month filter period were all concerns raised around PRC’s PAMS research. Read more
The first results from the Publisher Research Council's Publisher Audience Measurement Survey are out. Read more
Despite most magazines in South Africa struggling with circulation numbers, faced with tough times, there are still many positives in the sector. Read more
There was a cheery informality to the Publisher Research Council’s invitation to its ‘Immersion Workshop’ held last week at the Bryanston Country Club. In his opening remarks, host Pete Lang... Read more
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