Along with the new Establishment Survey came an important new socio-economic segmentation system designed to replace Living Standard Measures (LSMs), the SEMs. Michael Bratt found out more.... Read more
The difference between ‘reader research’ and ‘readership research’ (a term the Publisher Research Council has adopted) is “subtle but crucial”. Research consultant to the PRC, Peter La... Read more
The publishing industry has now embraced the need to start measuring people’s reading behaviour as communication gestalt. The media research industry in South Africa is sailing in uncharted... Read more
In 2016, the media research space saw some major movements, both positive and negative. Michael Bratt takes a look at how they will impact on 2017. The downward spiral of the South African A... Read more
The Publisher Research Council (PRC) has appointed research firm Nielsen as its partner to conduct the PAMS reading currency in 2017. Michael Bratt spoke to joint general manager of the PRC,... Read more
As the South African Audience Research Foundation delivers the results of the last run of AMPS figures, the Publisher Research Council and two major media groups are investigating readership... Read more
