With most consumers in South Africa being brand fugitives, i.e. not loyal to a single brand, brands must work hard to attract and retain them. Read more
When thinking about this blog in the midst of the daily humdrum, the story of the three bricklayers came to mind as an inspiration to be shared. A man came across a construction site where t... Read more
The world of business is rapidly changing, with tech being a major disrupter, and brands that don’t keep up will find themselves in trouble. Read more
Global out of home media company JCDecaux is making moves to bolster its offerings, particularly digital, in its African markets, using an unconventional different approach. Michael Bratt sa... Read more
The word podcasting has always annoyed me. It sounds old-school and not in an 80s pop culture Stranger Things kind of way. Podcasting is a portmanteau of iPod (which most of us hardly rememb... Read more
