Time to fall in love: Analogue and digital, a match made in heaven
One of the things I like to ask people I’m interviewing for a position at 5FM is, “What is the ...
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Tag: radio
What RAMS has revealed about latest radio trends
As a true media geek, hearing that the latest AMPS/RAMS had been released was music to my ears. I couldn’t ...
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CEOs and the media: Attack the best form of defence?
OPINION: There seems to be some kind of tacit understanding among our captains of industry that when they are obliged ...
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The consumer touch: Understanding the value of touchpoint data
Media has evolved from being a mechanism of relaying information to a vessel hosting conversations. It has shifted from channelling ...
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Pockets of Excellence – Looking after clients’ radio interests
Having explored various sectors in my Pockets of Excellence series of articles, including cinema, outdoor advertising and a burning hot ...
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Left brain right brain: Aren’t ideas just no-brainers?
Why is it that we divide people up into creatives and non-creatives? Why do we assume that big ideas can’t come from ...
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