Radio still reaches significantly more people than the Internet. Per the Radio Audience Measurement Survey (December), 35.8 million people listen to radio regularly at least once a week. Read more
Certainly for committed radio advertisers, time spent with programming and insights managers will enable them to enhance campaign performance. Read more
Lead data scientist at DCMN, Dr Heiko Schmidle, recently visited Cape Town to deliver a masterclass on finding hidden patterns in radio ad measurement. Read more
Advertisers realise radio, especially regional radio, combined with all the other social media and digital platforms, is measurable, interactive and always delivers results. Read more
If a radio campaign doesn’t work, marketers don’t blame the creative work, they blame the medium. To fix the problem, the brief should be turned on its head to be resolutely customer focused... Read more
'I have been banging on about crappy radio advertising for decades now. And I will continue to do so until someone somewhere realises the incredible power of the medium.' Read more
