Mzansi’s next biggest creative frontier doesn’t twang … it clicks
Indigenous languages can inspire original advertising ideas when creatives develop concepts from the language itself rather than translate English campaigns. ...
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Tag: radio advertising
HOT 102.7FM wins ICASA approval to expand Old Skool and R&B format
HOT 102.7FM has secured approval from the Independent Communications Authority of South Africa (ICASA) to amend its commercial broadcasting licence, ...
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From inventory to insight: The evolution of radio planning
Ultimate Media is neither a radio sales house nor a traditional media agency. We are audio‑focused brand solution partners to ...
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A love letter to business from Rosestad 100.6FM
Dear Business You don’t build trust with fireworks or fanfare. You earn it quietly - day by day - by ...
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The big read: Radio’s evolving role in a digital world
Radio, a cornerstone of media consumption for more than a century, is in the midst of a significant transformation. While ...
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Radio advertising just got smarter
East Coast Radio and Jacaranda FM have launched a first-of-its-kind campaign: a high-impact competition that’s designed to make waves — ...
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