Old school formats are under huge pressure with print predicted to take the biggest knock. Radio and linear TV are also in the cross-hairs. In fact, the cracks are already starting to show. Read more
If you don’t have an audio marketing strategy, then now is the time for your brand to turn up the volume Read more
As long as human beings crave companionship and as long as radio doesn’t lose its ability to tell stories that engage the listener’s imagination, radio will continue to rock. Read more
Is drive time radio still the most sought after, offering the appeal of mass audiences advertisers are seeking? Or has station listening blossomed throughout the entire day, slowly eroding t... Read more
With over 25 years in radio, both on-air and behind the scenes, Simon Parkinson knows a thing or two about being a media entrepreneur. Read more
