If a radio campaign doesn’t work, marketers don’t blame the creative work, they blame the medium. To fix the problem, the brief should be turned on its head to be resolutely customer focused... Read more
'I have been banging on about crappy radio advertising for decades now. And I will continue to do so until someone somewhere realises the incredible power of the medium.' Read more
South Africa’s only dedicated online radio sales house, Awake Online is further changing the industry, with a new approach to radio sales. Read more
Ultimate Media has positioned itself as the one-stop-show for radio in South Africa, creating a direct link between stations, agencies and clients. Read more
While times may not yet be booming for radio broadcasters, those who have a clear vision of how to deliver to their advertisers will prosper. Read more
Radio is an ever-evolving industry, one that demands sales houses stay ahead of the curve, while demonstrating the power and ROI across all channels. Read more
