Is drive time radio still the most sought after, offering the appeal of mass audiences advertisers are seeking? Or has station listening blossomed throughout the entire day, slowly eroding t... Read more
With over 25 years in radio, both on-air and behind the scenes, Simon Parkinson knows a thing or two about being a media entrepreneur. Read more
Measurement, return on investment, and cross-media buys are what drives the market today. Radio ads are being sold differently to the past – as part of a media solution that may span other c... Read more
Radio still reaches significantly more people than the Internet. Per the Radio Audience Measurement Survey (December), 35.8 million people listen to radio regularly at least once a week. Read more
Certainly for committed radio advertisers, time spent with programming and insights managers will enable them to enhance campaign performance. Read more
Lead data scientist at DCMN, Dr Heiko Schmidle, recently visited Cape Town to deliver a masterclass on finding hidden patterns in radio ad measurement. Read more
