It’s reach, not ratings, that will determine TV advertising’s future
Brian Wieser is worried about TV advertising’s future. I don’t believe any other prognosticator has been so consistently right (and ...
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Tag: ratings
What’s up, doc? Doctors vs. DJs
There are several lessons DJs could learn from doctors and it has very little to do with bedside manner.
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China trumps US as TikTok trumps Facebook – and Google and Microsoft and Apple and …
We all know that the US and China are jockeying for the world number one spot in terms of economics ...
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The future of TV is the interaction between emerging and traditional forms of broadcast
Regulated traditional, linear TV continues ... remains the ‘people’s choice’ in audio-visual content consumption, despite years of predictions around its ...
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The Wife breaks records on Showmax, beating Uthando Lodumo and Devilsdorp
Showmax’s first telenovela, The Wife, has broken Uthando Lodumo’s record for the most first-day views of all-time on Showmax, as ...
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Boxing clever: FOX Networks has plans for Africa
FOX Networks Group Africa continues to grow its presence across the African continent with a new man, Evert van der ...
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