Tag: reach

Media24 has successfully challenged the conventional wisdom around ad frequency capping, revealing that higher frequency levels contribute to better campaign ...

For the past three year, Rosestad 100.6fm has been managed by a new management team, a team with vast experience ...

As agencies, we need to constantly re-evaluate our strategies and explore the best channels to deliver on objectives.

Brian Wieser is worried about TV advertising’s future. I don’t believe any other prognosticator has been so consistently right (and ...

Product placement works great -- and in the ever-expanding world of digital video, the opportunities are expanding as well.

Primedia Malls has successfully launched an extended Digital Impact network. It has a combined total of 267 digital advertising screens ...