The OMC has introduced a formula to calculate the viewability of digital ads to supply advertisers with realistic reach and frequency figures for DOOH. Read more
As a stand-alone, television wins the argument for reach and efficiency – retaining its status as the most consistently robust channel for brand building in SA. Read more
Ultimate Media has positioned itself as the one-stop-show for radio in South Africa, creating a direct link between stations, agencies and clients. Read more
Targeting light buyers of your brand, a continuous advertising presence, and assessing media type and its audience, will help your brand soar. Read more
FOX Networks Group Africa continues to grow its presence across the African continent with a new man, Evert van der Veer at the helm. Read more
Hot 91.9FM has been making waves in the South African radio space over the past three years. Now it wants to broaden its reach and has big expansion plans. Read more
