As an industry, we need to agree that it is in all our best interest to ensure that the business prospers, but for the SABC to prosper, they need our support. Read more
There were some positives for media to take away from 2020, and this year holds plenty more for those agencies able to perform at their peak. Read more
In its essence, an effective media plan ensures that you reach as much of the right audience as possible in the most cost-effective way. But, everything you know about digital reach is wrong... Read more
Data has played a crucial role in the emergence and evolution of digital marketing. It is the fuel that drives the engine of digital marketing. Read more
With the evolution consumer viewing habits amplified by Covid-19, integrating digital and TV advertising is crucial now more than ever, as DELIA VAN STADEN, SHAUN FRAZAO AND MERISSA HIMRAJ r... Read more
