Data has played a crucial role in the emergence and evolution of digital marketing. It is the fuel that drives the engine of digital marketing. Read more
With the evolution consumer viewing habits amplified by Covid-19, integrating digital and TV advertising is crucial now more than ever, as DELIA VAN STADEN, SHAUN FRAZAO AND MERISSA HIMRAJ r... Read more
The OMC has introduced a formula to calculate the viewability of digital ads to supply advertisers with realistic reach and frequency figures for DOOH. Read more
As a stand-alone, television wins the argument for reach and efficiency – retaining its status as the most consistently robust channel for brand building in SA. Read more
Ultimate Media has positioned itself as the one-stop-show for radio in South Africa, creating a direct link between stations, agencies and clients. Read more
Targeting light buyers of your brand, a continuous advertising presence, and assessing media type and its audience, will help your brand soar. Read more
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