Behind the brand: Absa repositions as Brave, Passionate, Ready
As a result of Barclays Africa down selling its stake in it, South African banking group Absa has rebranded. Here’s ...
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Tag: red
The winning, risky, passionate colour of red
Why did David Ogilvy choose red, not blue or black or any other hue when he started Ogilvy? Is red ...
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Red letter days for Ponte Towers
The Ponte Tower, the soaring, cylindrical skyscraper that is one of Johannesburg’s most recognised structures, has nailed a new colour ...
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