What clients want from agencies in 2026 (and what they won’t pay for)
Shift from output to impact End of the supplier model Accountability is non-negotiable Elimination of inefficiency Survival depends on evolution ...
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Tag: relationship
Consumer snapshot: What we think about SA/US relations
Following President Cyril Ramaphosa's recent meeting with President Donald Trump in Washington last Wednesday (May 21, 2025), many South Africans ...
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The secret to being your agency’s #1 client – on any budget
There is a prevalent notion that small clients in an agency equate to lesser importance. Johanna McDowell, CEO of the ...
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What your digital agency wishes you knew
The agency-client relationship can be complicated – but it needn’t be. Like any healthy partnership it relies on good two-way ...
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Fostering an effective agency-client partnership
In the dynamic landscape of modern business, the relationship between agencies and their clients has evolved into a crucial determinant ...
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After 60 years, FCB and Toyota part ways
Toyota has made a decision to end its successful 60-year relationship with FCB in South Africa to align its account ...
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