Marketers are usually open to new ideas and embrace them, but when it comes to implementation, then nerves and uncertainty can set in. This is where knowing what you don’t know – but knowing... Read more
It used to be that journalism was the stronger player in the relationship, but now as a result of cuts to newsrooms, PR is becoming more dominant. And this relationship could undermine alrea... Read more
The best relationships are formed when everyone plays open cards, with no hidden agendas. Read more
The expectations of the client and the agency need to be spelled out from the start. Sometimes rescuing the previous relationship is more beneficial because changing agencies can be disrupti... Read more
Sports clubs and players are without doubt the giants of social media. Facebook, Twitter, Instagram and YouTube have a mindboggling number of sport followers from around the world. Real Madr... Read more
President Jacob Zuma has had a rocky relationship with the media during his time as South Africa’s leader. Cyril Ramaphosa is his polar opposite. Read more
