The expectations of the client and the agency need to be spelled out from the start. Sometimes rescuing the previous relationship is more beneficial because changing agencies can be disrupti... Read more
Sports clubs and players are without doubt the giants of social media. Facebook, Twitter, Instagram and YouTube have a mindboggling number of sport followers from around the world. Real Madr... Read more
President Jacob Zuma has had a rocky relationship with the media during his time as South Africa’s leader. Cyril Ramaphosa is his polar opposite. Read more
Dear Journalist / Media Person, This letter has been a long time coming. For eons now, you have had the platform to belittle, insult, name-and-shame, and in general be disrespectful towards... Read more
February is not just the month of love, but is also the month of love lost between top brands and the agencies that partner their inspired and hard-driven marketing teams. And when love is l... Read more
If you’re in the advertising industry, you’ve no doubt heard these comments before: ‘My agency is irresponsible with results’, ‘I feel like they’re just after another award, it isn’t about... Read more
