Media Reactions, the new Kantar ad equity study, celebrate the media environments where great ads thrive in this ever-changing world, from both a marketer and consumer perspective. Read more
Publishers globally are adapting to the digital present, yet even the most experienced practitioners are hard-pressed to define what constitutes sustainable and resilient business models. Read more
You may be asking: What business does an external supplier have curating another company’s internal communications? How can one report from the front lines of a factory, office or call centr... Read more
A new report from The World Association of Newspapers and News Publishers has explored the impact that blockchain could have on the media industry. Read more
A multichannel, integrated campaign can increase a brand’s reach and appeal to customers, but only if done in the right way. Read more
In these times of fake news, trust is a crucial factor underpinning the news industry, according to the just-published World Press Trends 2017 report. Read more
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