Consumer snapshot: Thrifting and second-hand shopping
infoQuest, a leading South African online research provider, recently surveyed consumers about their thifting/second-hand buying behaviour – a very prevalent ...
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Tag: research
What drives effective marketing?
The 2024 Effie Awards South Africa Ipsos Trends Report, launched during a webinar hosted by Effie South Africa on 27 ...
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South Africa’s Gen Z is redefining financial wellness
South Africa’s Generation Z (aged 19–27) is reshaping financial wellness, blending digital convenience with long-term financial planning. Insights from KLA, ...
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The case for advertising in the local paper
Extensive reader research into the effectiveness of local newspaper advertising shows that local press actively drives consumer action. Novus Media, ...
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AI turning information and data into a non-renewable resource
The world is fast running out of fresh information, with fewer and fewer journalists and other qualified researchers to go ...
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How research thought-leaders power brands
SME South Africa, author of the highly quoted SME Landscape Report, is familiar with the benefits of sharing industry research. ...
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