B2B influencer marketing research reveals ‘exceptional value’ for businesses
Ogilvy, Opinium and LinkedIn recently joined together to research the first global study of B2B influence. The intent was to ...
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Tag: research
From virtual friend to personal assistant: The rise of ChatGPT in everyday life
TrendER/infoQuest, an online South African research supplier, recently partnered with In On Africa (IOA), an Africa-focused research and business advisory ...
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BRC releases RAMS AMPLIFY Reach & Frequency data
The Radio Audience Measurement (RAMS) AMPLIFY Reach & Frequency data has been released to the media and advertising industry with ...
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South Africa’s media often portrays foreigners in a bad light
The media’s huge influence comes from the fact that it’s capable of affecting public perceptions. In the light of this ...
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Finding insight… on golf courses and mountain tops!
In a commercial world that seems drunk on data, how can brand owners and their agencies best use it to ...
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Women are shaping household decision-making, while single moms go solo when it comes to financial support
During national women’s month in August 2023, TrendER/infoQuest, an online South African research supplier, conducted a survey amongst South African ...
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