The youth: Unapologetic, unfiltered, restless and aspirational
Viacom has revealed insights from three international research pieces, with an African twist, that explored trends in preschoolers, youth and young ...
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Tag: research
First on TMO: SAARF’s proposed marketing research to go ahead
The new marketing research initiative proposed by the bodies that make up the South African Audience Research Foundation (SAARF) "has ...
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‘Don’t count the people you reach, reach the people that count’
Only a third of South Africans have read a newspaper or magazine in the past month. That was one of ...
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Taking a deep dive into SA consumers’ lifestyle
WhyFive’s recent BrandMapp SA Lifestyle Survey caught the attention of many due to its huge size, in-depth questions and the ...
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The Establishment Survey has arrived with strong vital signs
In front of a packed room at The Wanderers Club, the eagerly anticipated Establishment Survey (ES) was officially launched. Michael ...
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Industry reaction to SAARF’s proposed new marketing research currency
SAARF’s new proposed marketing research was met with scepticism, concerns and optimism by interested parties in the media industry who ...
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