Targeting and engaging with the New Consumer (With pics)
CYBERTORIAL* The New Consumer prioritises progress and development, and seeks this through new experiences and wealth gain. In order for ...
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Tag: research
Agency Achiever Laiza Zikalala: Doing things differently
In a new series of articles, The Media Online speaks to individuals who have been making a splash in the ...
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TMO.live: The top Kasi brands and their appeal
In the latest edition of TMO.live, Michael Bratt sits down with Maria Petousis, TGI Director at Ask Afrika who revealed ...
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The youth: Unapologetic, unfiltered, restless and aspirational
Viacom has revealed insights from three international research pieces, with an African twist, that explored trends in preschoolers, youth and young ...
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First on TMO: SAARF’s proposed marketing research to go ahead
The new marketing research initiative proposed by the bodies that make up the South African Audience Research Foundation (SAARF) "has ...
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‘Don’t count the people you reach, reach the people that count’
Only a third of South Africans have read a newspaper or magazine in the past month. That was one of ...
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