SAARF clarifies key details around its proposed new marketing research currency
At the end of last week, the South African Audience Research Foundation (SAARF) brought together the media industry to reveal ...
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Tag: research
Details around proposed research currency by SAARF revealed
The South African Audience Research Foundation (SAARF) has proposed a new marketing research currency to replace AMPS. Michael Bratt attended ...
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EXCLUSIVE: Saarf confirms potential new research currency to replace AMPS
Since the demise of AMPS, marketers and media agencies have been left with a void in marketing research. But the ...
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PwC defends its media research report
Research and auditing firm PricewaterhouseCoopers South Africa (PwC) has defended its annual PwC Entertainment and Media Outlook forecast, after media ...
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Amazon’s Alexa is coming to SA tech
South African tech enthusiasts will be excited about three big trends which came out of this year’s Consumer Electronic Show ...
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What a TV mixup can teach us about preventing fatal accidents
When Todd Landman, a professor of political science, was recently invited to appear on the BBC Breakfast TV show, he ...
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