Tag: research

In August 2024, infoQuest, a South African online research company, surveyed 300 women across South Africa from diverse demographics, to ...

The Broadcast Research Council of South Africa (BRC) has confirmed a comprehensive update to its television and radio audience measurement ...

Businesses are often tempted to cut their marketing budgets for the short-term savings it provides – but those cuts can ...

I’ve always thought, but now know, that this tribe of South African 60-plussers are an untapped audience. They are high ...

On the one hand, clients want to keep control of things but on the other, with so many different agencies ...

Move over Millennials, Gen Zalpha is here! The world of marketing is constantly changing. As the torch passed from Millennials ...