What has, and hasn’t, changed since the pandemic
As businesses prepare to weather potential stormy economic conditions as a result of geopolitical and global economic trade uncertainty they ...
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Tag: Robert Grace
The ROI illusion: The short-sightedness of short-term metrics
Irrespective of whether the economy is in a good or a bad space, the current reality – which will continue ...
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Five days in Cannes: A different perspective on all things advertising
It was a week of inspiration at Cannes Lions International Festival of Creativity 2024. Every day Jacques Burger and Robert ...
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Businesses are flying blind … without clarity on return of marketing investment
Chief financial officers and other C-suite executives tighten their belts during challenging economic times such as these, demanding precise return ...
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Businesses driven by empathy will lead the post-pandemic world
We need to shift to work that is resonant, rather than relevant, by returning to that human insight around empathy ...
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