How brands use AI matters far more than whether they use it at all
Build AI on trust and transparency: Disclose AI use and maintain human accountability. Keep humans in control: Use AI for ...
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Tag: Rogerwilco
Cracking the R900-billion township market
South Africa’s township economy represents a R900-billion market that continues to challenge assumptions about consumer behaviour and brand loyalty. The ...
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The rise of strategic shoppers
The 2025 Township CX Report is here, revealing how economic pressure is reshaping consumer behaviour across South Africa’s townships Key ...
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Media Moves: Rogerwilco launches AI search, Echo; Teboho Mokoena named Investec ambassador; Bravo Africa launches on 7 October
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Rogerwilco launches ...
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AI-led businesses ignore humans at their peril
Ironically, over-digitisation has driven shoppers to seek human help and care in physical spaces – with an overwhelming 93% of ...
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How being better became this agency’s most profitable strategy yet
In early 2023, Rogerwilco reached a breaking point. Caught in a draining, months-long process of potentially selling the agency, we ...
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