Mind the gap: Consumers know what they want but businesses don’t
South Africans are having a moment. One of optimism, hope and confidence, while enjoying a bit more money in their ...
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Tag: Rogerwilco
Synthetic data: The AI revolution you didn’t see coming
Imagine yourself in the midst of an intense strategy meeting. The dialogue gets heated as each person vouches for the ...
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Over two million views … and counting
I’m Alexander Brand, the Creative Editor at Rogerwilco, a home-grown South African medium-sized digital marketing agency. Less than three months ...
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Cracking the digital code
As the digital landscape continues to evolve, brands face the daunting task of crafting strategies that resonate across multiple touchpoints. ...
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Digital: It’s fast, it’s unpredictable and I like it
I never really understood just how liberating the digital world could be for a creative. Scary, too, sometimes heart-stoppingly so, ...
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Using design thinking in creating a multi-channel marketing strategy
Our fourth annual South African Digital Customer Experience Report, released last quarter, showed that local websites and retailer apps are ...
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