Tag: SAARF

It’s no secret that the Advertising Standards Authority of South Africa (ASA) has run into a major funding crisis. The ...

When it comes to South Africa’s lucrative LSM 8-10 segment, two language groups make up the lion’s share of this ...

Afrikaans newspapers are struggling more than most in a tough market. Chris Moerdyk maintains they must stop trying to determine ...

The South African Advertising Research Foundation (SAARF) has released the latest Television Audience Measurement Survey figures. The TAMS universe is ...

The South African Advertising Research Foundation (SAARF) has released the latest RAMS, and on the whole, found that radio is ...

Beth Shirley investigates whether the supposed ‘juniorisation’ of media industry boards has resulted in the decline of the effectiveness of ...