Tag: SAARF

South Africa’s media players are showing positive audience results midway through the year. This is the broad-strokes view of the ...

A huge argument recently exploded online about the accuracy of measuring online radio. Industry leaders give their perspective. The launch ...

If men are from Mars and women are from Venus, are their media choices light years apart? Megan Chronis tackles ...

Some of the variables used in the current weighting matrix in SAARF’s Television Audience Measurement Survey will change today . ...

While the world has seen a surge in digital media advertising, out of home advertising has stayed static in terms ...

We’ve all heard the debates about the future of SAARF and our media audience research. Sometimes they’re about what that ...