Tag: SAARF

The announcement late last year that the South African Audience Research Foundation (Saarf) would use DStv’s audited figures for weighting ...

The South African Audience Research Foundation (Saarf) has appointed a task force of “independent minds” to research a needs analysis ...

The South African Audience Research Foundation (Saarf)  has launched a free online tool that allows access to its top-line LSM ...

Please note: As LSMs are no longer in use, no AMPS, we have updated this story to look at the ...

In a tersely worded statement earlier this week, cinema advertising sales house CineMark said it was to “discontinue supplying the ...

There are far too many marketers in this country who just can't seem to let go of the crutches that ...