ABC president: Sunday Times leak ‘a cheap shot’
Allegations that the Sunday Times had “fudged” its numbers submitted to the Audit Bureau of Circulations (ABC) were not true, the ...
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Tag: sales
The omnichannel future of retail
Imagine for a moment what an electronics and appliance retailer might look like in the not-too-distant future… A customer walks ...
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Conversation capital shows great return on investment
We all want people to talk about us. We all want people to say how great we are. We all ...
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Fact: sampling leads to sales
According to a poll conducted by Opinion Research Corp on behalf of the United States Postal Service 61% those polled ...
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Weekly – or should it be weakly?
Gordon Patterson looks at weekly newspapers from a media agency perspective. Circulation remains the truest measure of market support and, ...
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