When trends turn toxic
In today’s always-on social media landscape, where an influencer’s video can rack up millions of views by mid-morning and vanish ...
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Tag: Sanesh Maharaj
B2B influencer marketing research reveals ‘exceptional value’ for businesses
Ogilvy, Opinium and LinkedIn recently joined together to research the first global study of B2B influence. The intent was to ...
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SA’s Gen Z says ‘walk the walk’, has no patience for rhetoric, influences others
Inauthenticity is the death knell for relationships between brands and South Africa’s Gen Z population, and because of this new ...
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