Storytelling meets science
In an era where 40% of South Africans actively avoid news, the ancient art of storytelling has become PR's most ...
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Tag: science
Social media helps connect new readers with science journalism
Science journalism is about taking complex academic research and turning it into easy-to-read content that is still accurate. Aside from ...
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Male voices dominated South African Covid-19 reporting: that has to change
Marina Joubert, Stellenbosch University; Lars Guenther, Stellenbosch University, and Lili Rademan, Stellenbosch University investigated the South African media’s use of ...
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Please, no more ‘art and science’ of marketing
Every senior marketer and senior agency person use this cliché to describe their “unique” approach to strategy and the ways ...
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A behind the scenes look at Homo Naledi’s excavation
Social media and other online sites exploded after the unveiling of Homo Naledi, a new ancestor which could change the ...
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Planning and buying: is it art, science or commodity?
Planning and buying: is it art, science or commodity? It's a painful industry question. Media strategy, planning and buying shouldn’t be commodities, ...
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