The most searched (Googled) consumer products – by country and year
Throughout the course of the pandemic, consumers across the globe have realised vast behavioural shifts relative to their day-to-day lives ...
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Tag: search
Google’s FloC will get ad targeting biz back on track
The billions of folks who browse the internet every day are not up in arms about Google’s announcement last week ...
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The US is taking on Google in a huge antitrust case. It could change the face of online search
The US Department of Justice (DoJ) has filed an antitrust lawsuit against Google for unlawful monopolisation. The department says Google’s ...
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Adding value as companies move to online in the time of COVID-19
With South Africa’s shift to full lockdown after the preceding period of recommended social distancing, many companies are now having ...
Read moreDetailsCoronavirus taking bigger bite out of third-party cookies
If the pressure on third-party cookies wasn’t enough to damage the future of the open platform digital ad space, the ...
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The internet is global, but your business’s best online strategy is hyper-local
'Near me' searches make it possible for brands to reach targeted users in their moment of need and should be ...
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