You could certainly be forgiven for thinking that gaming is a niche interest – the reserve of kids, nerds and techies. Because until fairly recently, it was! But that’s no longer the case. Read more
If there's one thing that needs to be a strategic priority in 2021, it’s planning to remain relevant in the context of rapidly-changing local and global demands. Read more
This article spotlights a few of these clever ideas which a few African entrepreneurs adopted to achieve the successes they saw in an otherwise grim year for most. Read more
Brands that want to benefit from data understand the need to think laterally, to analyse and experiment beyond the brief while, crucially, acknowledging, that data without analysis, creativi... Read more
In a world where the collection of data is happening at every turn, the need to turn that data into meaningful stories - or data storytelling - is the real priority. Read more
COVID-19 is reshaping digital transformation agendas across the world, coming on top of a growing global trend towards in-housing of marketing and advertising. Read more
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