Tag: Sheila McGillivray

Marketing strategies continue to evolve as we enter a new year, with new technologies opening up a world of possibilities ...

What are your favourite holiday season ads so far? Which have reduced you to sentimental tears?Have any made you want ...

Gill Randall, joint chief executive officer of Spark Media, talks to Sheila McGillivray about how women in the advertising industry ...

During Women’s Month at One Lady & A Tribe we’ve been discussing how much women in marketing need to know ...

OPINION: Where we stand currently doesn’t look bright for those most vulnerable in our society so I predict we’ll see ...

The Kendall Jenner/Pepsi debacle highlighted how quickly the public responds to faux marketing. The audience backlash to the advert elicited ...