Tag: Shift

It is said that organisational culture is outside the control of executives and a company’s leadership teams, but that simply ...

Why is design important? Because design improves the appearance and functionality of our world. Designing is easy: everything human-made around ...

The most successful businesses today are becoming organisations which are actively building relationships with their markets, thereby permitting them to ...

What is a brand? Isn’t it simply a name, logo, tagline, advertising or some combination of these? Throughout my career, ...

"I’m a designer, and I think. Does this make me a design thinker?" Is it as straightforward as, "I think ...

Purpose, alone, is not the silver bullet for businesses. And as a business concept, it is greatly misunderstood.