The three apples that changed our world
Three iconic apples have profoundly shaped human behaviour over the centuries. It began with Eve's fateful bite, symbolising our innate ...
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Tag: shoppers
Local titles flourish in the heart of the community
Media24 and Adspace24 have released the findings of recent market research into the efficacy of local titles, conducted by their ...
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How good leaders can thrive in tough economic times
Being a good leader is about being able to rise to the occasion and face the tough times head-on and ...
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Highs and lows of December 2018 retail
December retail figures from the US, UK, China and South Africa differed widely and are, more than ever, relative to ...
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Offline is aspirational, on trend and intriguing, while e-commerce’s focus is on convenience and price
Online shopping in South Africa is continuing on an upward trend according to leading audience measurement, modelling and verification company, ...
Read moreBuyers of your brand are not different, targeted marketing doesn’t work, and increasing market share is most important
Contrary to popular marketing strategy advice, Andrew Barnes of Ebony + Ivory revealed some fascinating insights recently.
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