Tag: Simulmedia

I recently spent time at Re:Think, the Advertising Research Foundation’s annual conference on the latest developments and innovations in advertising and ...

Over the next five years we will see ad tech supplanted, albeit short-circuited, by technology and companies that directly serve ...

I spent the early part of this week at UBS’ 42nd Annual Global Media & Telecommunications conference in New York ...

Ask media owners what business they’re in, and they’ll say the content business — that they are storytellers, and that ...

Digital and data are rolling over the legacy establishments of the media industry, writes Dave Morgan. Events this week reminded ...

For years, many folks in media have questioned whether brand advertising and ROI can live together well. Awareness, a key ...