The streaming battle for eyeballs is escalating, which should be bad for TV advertising. Paradoxically, Dave Morgan doesn’t think it will be bad at all. Here's why. Read more
Pioneering in the building, buying and renting of ad technology is relatively new for TV ad sales companies, though many are clearly already jumping in with both feet. Read more
'It is better to reach the right person in the right context once, even if [it’s] expensive, than to reach that person 25 times in cheap, wrong places.' Read more
We have nothing to lose by losing the cookie. This is not a bad time to go back to the drawing board and come up with new approaches and new architectures to deliver more relevant, better yi... Read more
It’s TV upfronts time in New York, when the television network companies pitch their upcoming shows, stars and research data to thousands of TV ad media buyers. Read more
An abject lesson for the SABC? How digital migration and cable cord cutting has seen the US over the air television audience boom. Read more
