I’m not a fan of programmatic advertising -- not because I’m a Luddite or I don’t understand how it works. It's because programmatic advertising cheats everyone involved (except some in the... Read more
Advertisers desperately need to reach young video viewers, but can’t find them at scale on TV because their screen time is spent playing premium video games. Read more
Welcome to 2020, the year that many folks are calling the 'Year of AVOD', when ad-supported video on demand streaming services become the next new big thing. Read more
For the most part, digital-born approaches can only make the TV ad world better. Read more
The streaming battle for eyeballs is escalating, which should be bad for TV advertising. Paradoxically, Dave Morgan doesn’t think it will be bad at all. Here's why. Read more
Pioneering in the building, buying and renting of ad technology is relatively new for TV ad sales companies, though many are clearly already jumping in with both feet. Read more
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