Tag: Simulmedia

As more marketers bring digital approaches to TV advertising, they increasingly recognise that TV is massively underused for its capacity ...

Eliminate wasted ad spend Fix the frequency problem Break down platform silos Improve viewer experience (and brand perception) Enable a ...

The ad industry has never been bigger. Companies around the world today spend more than a trillion dollars annually on ...

The decision on the penalty phase of the Google antitrust trial about its search business is out, and Google won ...

I shared a fun dinner Tuesday night with longtime friends and legendary tech CEOs Matt Blumberg, Chad Dickerson and Mark ...

Murkiness and misperceptions pervade the world of connected TV (CTV) ad buying. So don’t feel bad if it’s confusing to ...