Those who survive in TV ad biz will be proactive and bring change on themselves before it’s foisted on them. Read more
Why have some of the world’s largest tech companies failed at bringing marketplace technology to TV? Read more
Will the TV industry start moving away from its myopic focus on demographic TV ad buying, adding audience base into the mix? Read more
All marketers and media companies that want to be relevant into the next decade are working hard to build direct consumer relationships. Read more
Everyone is cutting the cord. No one watches scheduled linear TV anymore. Millennials have never seen a TV remote control... really? Read more
Thanks to AI, we can now build and run powerful synthetic tests and controls on campaigns. Finally, TV is now able to be compared to digital when it comes to ad attribution. Read more