It’s an exciting time in the world of media measurement. Nothing seems to change for decades, then all of the sudden we have major players in the world of TV and premium video advertising cl... Read more
There is no shortage of writing these days about the emergence and disruptive powers of blockchain technology, bitcoin and cryptocurrencies. My apologies for adding to that growing mass, but... Read more
I believe the broadband connection of television to the internet is likely to have a bigger impact on media and entertainment than the smartphone has -- much more even than we have seen sinc... Read more
The Activate Media Technology Outlook 2021 is a special view on how consumers are changing their media behaviours and preferences, and looks at everything from TV to ecommerce to gaming. Read more
More people are watching more TV. More people are watching more streaming services. More people are watching different programming than they watched last year. Read more