Welcome to 2020, the year that many folks are calling the 'Year of AVOD', when ad-supported video on demand streaming services become the next new big thing. Read more
For the most part, digital-born approaches can only make the TV ad world better. Read more
The streaming battle for eyeballs is escalating, which should be bad for TV advertising. Paradoxically, Dave Morgan doesn’t think it will be bad at all. Here's why. Read more
Pioneering in the building, buying and renting of ad technology is relatively new for TV ad sales companies, though many are clearly already jumping in with both feet. Read more
'It is better to reach the right person in the right context once, even if [it’s] expensive, than to reach that person 25 times in cheap, wrong places.' Read more
We have nothing to lose by losing the cookie. This is not a bad time to go back to the drawing board and come up with new approaches and new architectures to deliver more relevant, better yi... Read more
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