It’s TV upfronts time in New York, when the television network companies pitch their upcoming shows, stars and research data to thousands of TV ad media buyers. Read more
An abject lesson for the SABC? How digital migration and cable cord cutting has seen the US over the air television audience boom. Read more
I believe people need to confront impending realities no matter how scary they are... and prepare for an inevitable future that they often cannot control, but must adapt to if they want to s... Read more
Those who survive in TV ad biz will be proactive and bring change on themselves before it’s foisted on them. Read more
Why have some of the world’s largest tech companies failed at bringing marketplace technology to TV? Read more
Will the TV industry start moving away from its myopic focus on demographic TV ad buying, adding audience base into the mix? Read more
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