Gaming is emerging as next dominant tech platform
The Activate Media Technology Outlook 2021 is a special view on how consumers are changing their media behaviours and preferences, ...
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Tag: Simulmedia
Video ad world will change more in next 6 months than in past 6 years
More people are watching more TV. More people are watching more streaming services. More people are watching different programming than ...
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We must make a difference: ad industry response to murder of George Floyd
The past week has brought announcements of extraordinary efforts across the media and advertising industry in response to George Floyd's ...
Read moreHeeding ANA call to reform TV buying
With this terrible public health crisis unleashing extraordinary disruption on every part of the media industry, there’s no time like ...
Read moreTV is THE metaphor for video’s future
The future of TV as the defining device for the future of video is no longer tied to what TV ...
Read moreWhy programmatic advertising won’t work on TV
I’m not a fan of programmatic advertising -- not because I’m a Luddite or I don’t understand how it works. ...
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