Tag: Simulmedia

It’s an exciting time in the world of media measurement. Nothing seems to change for decades, then all of the ...

There is no shortage of writing these days about the emergence and disruptive powers of blockchain technology, bitcoin and cryptocurrencies. ...

The TV industry — its advertising business especially — must retool, and do it now. Here’s what it means to ...

I believe the broadband connection of television to the internet is likely to have a bigger impact on media and ...

The Activate Media Technology Outlook 2021 is a special view on how consumers are changing their media behaviours and preferences, ...

More people are watching more TV. More people are watching more streaming services. More people are watching different programming than ...