All marketers and media companies that want to be relevant into the next decade are working hard to build direct consumer relationships. Read more
Everyone is cutting the cord. No one watches scheduled linear TV anymore. Millennials have never seen a TV remote control... really? Read more
Thanks to AI, we can now build and run powerful synthetic tests and controls on campaigns. Finally, TV is now able to be compared to digital when it comes to ad attribution. Read more
Anyone who wants to survive and thrive in the TV world is going to have to throw away old notions and practices and really dig into the data. Read more
By far the hottest topic among Advertising Week attendees, panelists and pundits in New York City over the past few days has been advertising’s big trust problem. Read more
I recently spent time at Re:Think, the Advertising Research Foundation’s annual conference on the latest developments and innovations in advertising and marketing science. Among the highligh... Read more
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