Video ad world will change more in next 6 months than in past 6 years
More people are watching more TV. More people are watching more streaming services. More people are watching different programming than ...
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Tag: Simulmedia
We must make a difference: ad industry response to murder of George Floyd
The past week has brought announcements of extraordinary efforts across the media and advertising industry in response to George Floyd's ...
Read moreDetailsHeeding ANA call to reform TV buying
With this terrible public health crisis unleashing extraordinary disruption on every part of the media industry, there’s no time like ...
Read moreDetailsTV is THE metaphor for video’s future
The future of TV as the defining device for the future of video is no longer tied to what TV ...
Read moreDetailsWhy programmatic advertising won’t work on TV
I’m not a fan of programmatic advertising -- not because I’m a Luddite or I don’t understand how it works. ...
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Video games as part of TV ad ecosystem
Advertisers desperately need to reach young video viewers, but can’t find them at scale on TV because their screen time ...
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