Tag: Simulmedia

All marketers and media companies that want to be relevant into the next decade are working hard to build direct ...

Everyone is cutting the cord. No one watches scheduled linear TV anymore. Millennials have never seen a TV remote control... ...

Thanks to AI, we can now build and run powerful synthetic tests and controls on campaigns. Finally, TV is now ...

Anyone who wants to survive and thrive in the TV world is going to have to throw away old notions ...

By far the hottest topic among Advertising Week attendees, panelists and pundits in New York City over the past few ...

I recently spent time at Re:Think, the Advertising Research Foundation’s annual conference on the latest developments and innovations in advertising and ...