Tag: Simulmedia

Will the TV industry start moving away from its myopic focus on demographic TV ad buying, adding audience base into ...

All marketers and media companies that want to be relevant into the next decade are working hard to build direct ...

Everyone is cutting the cord. No one watches scheduled linear TV anymore. Millennials have never seen a TV remote control... ...

Thanks to AI, we can now build and run powerful synthetic tests and controls on campaigns. Finally, TV is now ...

Anyone who wants to survive and thrive in the TV world is going to have to throw away old notions ...

By far the hottest topic among Advertising Week attendees, panelists and pundits in New York City over the past few ...