Bad day at the office for WPP
It was a bad day at the office for global advertising giant WPP on Wednesday. Its shares tumbled by 12% ...
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Tag: Sir Martin Sorrell
Media giants need advertising scale in a world drowning in content
The divide between editorial and commercial, church and state in publishing traditions, is now a millstone for the industry. That ...
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The journey of a media agency entrepreneur extraordinaire
Michelle Meyjes, CEO of media agency GroupM, spoke to Britta Reid about running four leading media brands and her pleasure ...
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WPP’s Sorrell: Print media advertising ‘more effective’ than given credit for
Until midyear last year, I worked for a WPP media agency. WPP is the world’s largest communication services group, founded ...
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