A New Year and a time to transition to new measures
The objective of the Socio Economic Measures SEMs, which are replacing the LSMs, are to provide a measure which would ...
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Tag: Socio Economic Measures
Moving forward: ES expands SA’s audience universe
The world of South African audience measurement has been moved significantly forward. It is time for us, the users of ...
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Real reflection of SA society: Learning about SEMs and the ES
The full 12-month Establishment Survey is scheduled for release at the end of September. The Broadcast Research Council (BRC) is ...
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