One of the methods traditionally used to highlight the distribution and market viability of haves and have-nots is socio-economic segmentation and the SEM model. Read more
Publishing platforms that keep readers’ attention offer an increasingly rare opportunity for advertisers to communicate effectively without the constant swirl of distraction bombarding consu... Read more
The ES SEM 8-10 group of 7 601 000 adults (19.3% of the population) earns the most money, enjoys the best standard of living, and consumes the most media. Read more
The Socio-Economic Measures have replaced the LSMs. Today we unpack more about the way they spend their time and how they access their media. Read more
A few years ago, The Media Online published a story on LSM 7-10, which proved a hugely popular post, and still is. So it was time to update it in light of the new SEM measurements. Read more
The objective of the Socio Economic Measures SEMs, which are replacing the LSMs, are to provide a measure which would truly reflect our distinctly unequal society. Read more
