For marketers, the township market will continue to exist for many years to come
Twenty-eight years since the advent of democracy… should there still be advertisements dedicated to the black townships only? If that ...
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Tag: Socio Economic Measures
The Lockdown Chronicles #6: Walking with Nietzsche and New Balance
One of the methods traditionally used to highlight the distribution and market viability of haves and have-nots is socio-economic segmentation ...
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Publishing platforms offer a rare opportunity to communicate effectively
Publishing platforms that keep readers’ attention offer an increasingly rare opportunity for advertisers to communicate effectively without the constant swirl ...
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Getting to know the ES SEMs 8-10 (Part 3)
The ES SEM 8-10 group of 7 601 000 adults (19.3% of the population) earns the most money, enjoys the ...
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Getting to know the ES SEMs 8-10 (Part 2)
The Socio-Economic Measures have replaced the LSMs. Today we unpack more about the way they spend their time and how ...
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Getting to know the ES SEMs 8-10 (Part 1)
A few years ago, The Media Online published a story on LSM 7-10, which proved a hugely popular post, and ...
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