Township CX Report: Why marketers need to reduce the ‘cost of coping’
The 2026 Township CX Report introduces the "cost of coping" – the hidden financial and practical burden township households carry ...
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Tag: South African consumers
AI puts South African consumers in the driver’s seat as financial pressure reshapes CX
Consumers are under financial pressure: 72% say their finances have stagnated or worsened, increasing demand for value, reliability and convenience. ...
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SA consumers believe brands should exercise ethics when using tech
Other BRICS countries surveyed had high expectations but low fears – SA bucks the trend by being more fearful of ...
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A technology driven world with traditional values
The latest Nielsen Global Generational Lifestyles Survey polled 30 000 online respondents in 60 countries to better understand how consumers around ...
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Yes we are an ‘innovation nation’ – where new products are concerned
Consumers in South Africa, have a distinctly ‘new world’ view and are far more inclined to try new products, a ...
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SA consumers ripe for grocery shopping online
South Africa’s connected consumers are ripe for the picking when it comes to engaging with retailers online. The Nielsen Future ...
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